SWOT analysis II

I also did a swot analysis on existing reducing meat consumption to save the planet awareness campaigns. There are: Meat free Monday and Meat Less Monday.

SWOT analysis on

Meat Less Monday Campaign
http://www.meatlessmonday.com/history/
non-profit initiative of The Monday Campaigns,in association with the Johns Hopkins’ Bloomberg School of Public Health.
Goal:  help you reduce your meat consumption by 15% in order to improve your personal health and the health of the planet.
1) provide the information and recipes you need to start each week with healthy, environmentally friendly meat-free alternatives.
How they Promote?
1) monday in the media
2) blogger for board
3) Restaurant
4) schools
1. Meat Free Mo
nday Campaign

Meat Free Monday Campaign
http://www.meatfreemondays.com
from UK/EU, USA
Tagline: One day a week, you can make a world of difference
1) Devote at least one day a week to eating meat-free. 
2) Promoting by using posters and menu
3) Asking people to promote and share the campaign
4) Provide food recipe

Both campaigns are using the same feature which is: provide meat free recipe and also allow users to upload their DIY recipe. This is an very interesting point to help audience to reduce meat intake but there is problem, they will probably get bored and don't even want to try it. Therefore, I think i first step is to attract and make sure they stick to the recipe, when they enjoy, they will share. I also think that these websites should make full use of social media websites such as Facebook, Twitter where nowadays people who are carrying smartphones like to take and upload pictures to these social networking websites to share with other people. They could have made a new feature where allows people to upload their pictures of the food and their feedbacks. Beside, Youtube is also a very useful tool to promote the websites / campaign, where users can record the process of making as a tutorial and upload to Youtube to share with other people.

The biggest threats for these two websites are the meat eaters, and those attractive food advertisements such as Mcdonald's, Burger King. People might just ignore the content of the website and they won't even want to try to change their eating habit.

Before they start changing their eating habit, they need to be informed and aware of the seriousness of matter and the effect. Therefore the purpose of me creating the awareness interactive website is to tell the public about the cause and effect and slowly advice and encourage them to change their eating lifestyle to help save the environment, instead of just asking them to reduce meat consumption.