Kony 2012. A documentation video that talks about a no1 criminal in the world, called Joseph Kony. The creator/main person of the video, Jason Russell, was trying to raise awareness on this person to the public in the world. His aim is hoping to stop Kony and arrest him in 2012 and he created this campaign called Kony 2012. In the video, he mentioned that there is a problem before stopping Kony as 99% of the people in the world do not know who is Joseph Kony. I did not know who he is until I watched this video and heard from other people (friends), saw related posts in Facebook, Twitter, etc.. This matter (referring to Kony) could not be stopped by only the few people, it needs supports, back up therefore they have created something like propaganda to tell the public about Kony. In order to invite more people to support this campaign and together to stop this horrible crime, the first thing to do is to let them to know who is Joseph Kony. It is pointless if people do not know who he is, what awful actions he has been done, how were the kids living in Uganda, they would not know how serious is the matter, and they won't even want to try to stop it. This video kind of inspired me and linked to my final project because it tells me what is the most important thing to do before doing an action.
Although this video was uploaded in March 2012 but the campaign is still been carried on and it expires on December 31, 2012.
Kony 2012
They have used many different methods to tell people and one of it was using media (the internet, mostly through social websites to help promote this people) and influential people such as celebrities, senator, the government... In the video, Jason mentioned that those influential people are very useful in promoting certain matter/object because they can affect the people. People will tend to change their behaviours and follow what they are doing (so called "fans"). We also saw there was voice of Barack Obama which shows he is supporting and agree on this campaign, and then this influences other people as people follow because he has power, and status.
I was wondering how can I find such influential people / object that can help change the audience behaviour towards the matter? Or what is the other way can be as strong as this method to promote my event? I might want to consider these in my Final Project later on.
And then, I watched this video called "Kids React to Kony 2012". There is a bunch of kids being shown to the Kony 2012 video and were asked a few questions regarding Kony 2012. Each of them have their own opinions toward this matter and I was amazed by the way they talk. They have such strong point of view and they were not afraid to show how they think and feel, contrast to the kids in Malaysia where they are afraid to ask too many questions as teacher might not be happy and might beat them up. Anyway, the main point of posting this video is that I want to show how media is able to influence people and how fast and how wide (in terms of the audience) it can deliver the message to. This video shows that the kids are mostly aware of Kony 2012 because they said they have watched it on Youtube and they saw other people posted on Facebook. The kids in the video do know what is the purpose of creating Kony 2012 and they showed they are supporting it. In this century that we are now living, people get information from the internet (websites), and spread it very fast. It was just a short video (30 mins) and already influenced so many people and it gets so much attention.
Again, social media websites is the fastest way to do so as so many people now are using it. People now also rely on these social websites to get latest information.
I might want to consider implementing "social media" into my project. hmm...
Kids React to Kony 2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc&feature=related (kony 2012)
http://www.youtube.com/watch?v=x-mzeZ6fQcE&feature=relmfu (kids react to kony 2012)
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