Mindmap & Final Decision Making

The above is the mind map that I have done after all the research. It is also a summary of what I've found from the research and my ideas, and problems. From this, I have finally made a decision for my final project.

Motive:
The motive of creating this awareness campaign is to see how audience are able to receive the message and what are their responses towards the message.

Aim:
The aim of choosing this topic is to raise awareness on meat consumption causes global warming to the public as the amount of meat intake is increasing. The public have to be told about the seriousness of this matter.

Mission / Message:
To educate them on how actually meat consumption can cause global warming and also health issue. Beside, this project is also to encourage them to reduce consuming meat in their eating habit in order to slow down the rate of climate change.

Delivery Platform:
This project is going to be an interactive website which allows users to interact with the content while they learn about the matter. It is an online website where users can access through internet and from any place, any time.

Technical specification:
In order to increase the mobility of the artefact (which means users are able to view it anytime and anywhere), I have decided to create the website using HTML5. As apple products users are not allow to view Flash image/website from their devices, therefore by using HTML5, it helps to wider the range of people that able to view it. It also helps to promote the website/ campaign.

Content:
This artefact will be showing the information about how different live stocks emit different kind of green house gases and how these gases can pollute the environment. It will be a narrative that explaining the process of meat production and the seriousness of the matter as the objective is to raise awareness on how actually meat consumption can cause global warming to the public.

Genre:
Therefore, it will be an education yet entertaining interactive website.

Target Audience:
this project will be targeting age group of (18-25 years old) Malaysians who are young adults that are exposed to many digital devices nowadays. From the research, I found that this age group of people actually consume more meat than the others in their eating pattern and therefore the need to educate these people are higher.