reference
The wall post will look something like this:
User is allowed to share the result (indirectly to promote the website) to their friends on those social media sites such as Facebook, Google+, Twitter, and others.
source: http://www.scienceofimitationmilk.com/
story / narrative draft
I did brainstorming on how social media related to the content of my website and came out with a draft of the story/ narrative of my website content.
My plan was to separate the content into two parts. For the first part, I think in order to let the audiences to feel afraid and shocked, I need to show them the effect of global warming to them, and I was planning to bring in their Facebook data such as their friends into the content and form a story. The story involves audiences' most active friend and friend's location in Facebook.
The story goes like this:
1. User will be shown a TV news with his/her facebook most active friend on the screen. The news reporter is reporting that there is a disease spread on the location (where the location of his/her facebook friend's stay) and reporting that his/her friend is one of the victim. The reporter will also mention that the cause of the disease is unclear.
Then, the TV news ended and second part begin as user is given a task/mission which is to find out the cause of the disease. (The disease is actually one of the effects of global warming, source: http://www.environmentalgraffiti.com/offbeat-news/malaria-no-longer-eradicated-thanks-to-global-warming/402) User is then brought to a farm and start interacting with the objects surrounding them, user will also interact with the character to find out more on the cause of disease. This part of the content will separated into 3 smaller parts, which the user will find out 1. what kind of animals are ruminant (which they have four compartment stomachs and their digestive system is different from others). 2. What is methane and nitro oxide gases (their cause and effect)
3. comparison between carbon dioxide and greenhouse gases and the effect to global warming.
There is a similar example of what am I proposing for the content of my website:
http://www.talktofrank.com/cocaine-basement
It is an interactive platform where it allows users to experience the how cocaine affects human.
User is given a scene where he/she is allowed to explore the things within the base room. User is allowed to click each section and to further explore the content. I think this website is visually interesting as it looks real and user can immerse into the content and really experience it. I believe that the user experience for this website is scary and they want users to avoid taking cocaine after they have read the effects and consequences.
My plan was to separate the content into two parts. For the first part, I think in order to let the audiences to feel afraid and shocked, I need to show them the effect of global warming to them, and I was planning to bring in their Facebook data such as their friends into the content and form a story. The story involves audiences' most active friend and friend's location in Facebook.
The story goes like this:
1. User will be shown a TV news with his/her facebook most active friend on the screen. The news reporter is reporting that there is a disease spread on the location (where the location of his/her facebook friend's stay) and reporting that his/her friend is one of the victim. The reporter will also mention that the cause of the disease is unclear.
Then, the TV news ended and second part begin as user is given a task/mission which is to find out the cause of the disease. (The disease is actually one of the effects of global warming, source: http://www.environmentalgraffiti.com/offbeat-news/malaria-no-longer-eradicated-thanks-to-global-warming/402) User is then brought to a farm and start interacting with the objects surrounding them, user will also interact with the character to find out more on the cause of disease. This part of the content will separated into 3 smaller parts, which the user will find out 1. what kind of animals are ruminant (which they have four compartment stomachs and their digestive system is different from others). 2. What is methane and nitro oxide gases (their cause and effect)
3. comparison between carbon dioxide and greenhouse gases and the effect to global warming.
There is a similar example of what am I proposing for the content of my website:
http://www.talktofrank.com/cocaine-basement
It is an interactive platform where it allows users to experience the how cocaine affects human.
User is given a scene where he/she is allowed to explore the things within the base room. User is allowed to click each section and to further explore the content. I think this website is visually interesting as it looks real and user can immerse into the content and really experience it. I believe that the user experience for this website is scary and they want users to avoid taking cocaine after they have read the effects and consequences.
Response on discussion with guest
on Wednesday, 1 August 2012
Had a discussion with guest lecturer yesterday in the lab on our final project. I showed the guest lecturer my statement of intent that contains the objective and issue of my final project.
They suggested me to think of the "call-to-action" that able to encourage audience to reduce meat intake. Beside, they also suggested me to think of how much meat intake I want the target audience to try to reduce.
This leads me to wonder what is my main objective of my project. Is it I want to educate the audience on the serious of meat consumption that cause global warming or to create a campaign to ask them to reduce meat intake. I think that my main objective is to educate people on how meat consumption can cause global warming and why is it the need to reduce the intake to the audience instead of asking people eat lesser meat. My main concern is if the audiences do not know how is it occured, then why would them even bother to start reduce meat intake (especially if they are meat lover).
However, if I am going to create a campaign that ask people to reduce meat consumption, there will be a lot of things to be done. But as a multimedia project, it will not achieve as effective result as a campaign (such as a roadshow eg: WWF earth hour), unless the project is ongoing that able to leave good impact on the audience.
Conclusion:
I have to ensure that my main purpose of my project is clear and focus on it. Think and come out with a concept from the objective instead of thinking to create a campaign which will be a very big project to be done.
They suggested me to think of the "call-to-action" that able to encourage audience to reduce meat intake. Beside, they also suggested me to think of how much meat intake I want the target audience to try to reduce.
This leads me to wonder what is my main objective of my project. Is it I want to educate the audience on the serious of meat consumption that cause global warming or to create a campaign to ask them to reduce meat intake. I think that my main objective is to educate people on how meat consumption can cause global warming and why is it the need to reduce the intake to the audience instead of asking people eat lesser meat. My main concern is if the audiences do not know how is it occured, then why would them even bother to start reduce meat intake (especially if they are meat lover).
However, if I am going to create a campaign that ask people to reduce meat consumption, there will be a lot of things to be done. But as a multimedia project, it will not achieve as effective result as a campaign (such as a roadshow eg: WWF earth hour), unless the project is ongoing that able to leave good impact on the audience.
Conclusion:
I have to ensure that my main purpose of my project is clear and focus on it. Think and come out with a concept from the objective instead of thinking to create a campaign which will be a very big project to be done.
Response on feedback
on Saturday, 21 July 2012
Response on Feedback (Project 1)
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STATEMENT
Overall my statement is clear. However, from the feedback from lecturer, I found that Ive lack of information and details on several sections in my statement such as issues of my project, the idea, the function, how does it work?, single-minded message and key concept, audience, technical requirements and the form. The biggest problem that I found are the detail of my User Experience and key idea of my project. Seems that most of the people are still unclear about what project I am going to do produce, or what is the end product going to be. In my statement, I did not mention the general content of my website and the functions of it, I also did not mention how are my users going to interact with my website. Therefore, I think I have to speed up my research progress and make a decision on my content and user experience.
The reason why I did not include my user experience and the content of my website is because I hope the end outcome is going to leave very strong impact to them and i spent time research what kind of content actually able to attract my target audience (18-25 years old) and also their internet consume behaviour (what they do when they go online, what kind of things interest them most), I hope to get idea and inspiration from the research to create impactful yet entertaining interactive website that can really educate people in a very different and interesting way. But the problem I am facing now is there are too much things to research on and too little time as we have to also focus on other subject projects which also require us to spend amount of time to work and research on. Therefore, I decide to come out with the user experience first, from there, research and then think of the content.
Other than content, I realised that my project is without a key concept or a main idea to support everything. I am kind of confuse with key concept and the object of my project. I thought my key concept of my project is to educate people on the awareness on how meat consumption causes global warming. But end up I find that actually my objective of website is the same as my concept. I have to really differentiate and decide on my concept of my project that able to support the things I do later on. If my
objective : educate people on meat consumption causes global warming using interactive website.
concept: ???
Form of my website is not so clear because my content/UX is not available yet. I haven't made a decision on the flow of my content and what kind of interactions will be applied into the website as I am still in the progress of researching and find out the most suitable content, media, material to TA (young adults). Once my content is confirmed, I can describe my form of my website and also the technical requirements already.
Besides, lecturer suggested/commented in my statement on my target audience section which she suggested me to describe further beside using demographic (age range), but also using some psychographic info or webographic to describe my target audience. This is helpful because from there I can find out the what are the young adult's behaviours and then create a suitable and effective content that helps to educate people. (but importantly, interesting)
Similar websites
on Tuesday, 3 July 2012
I have found two similar websites that integrating Facebook to their content.
Intel Museum of Me
Intel‘s Museum of Me is an interactive campaign, launched in May 2011. Users to intel.com/museumofme are able to visualize their Facebook network, with Friend profile pictures, personal photographs, commonly used words and phrases, geographical location, and recently liked videos and images presented in a virtual gallery setting, with the ability to upload the exhibition as a photo gallery on Facebook. The campaign was designed to promote the 2nd generation Intel Core i5 processor.
http://www.intel.com/museumofme/r/index.htm
Intel Museum of Me
Intel‘s Museum of Me is an interactive campaign, launched in May 2011. Users to intel.com/museumofme are able to visualize their Facebook network, with Friend profile pictures, personal photographs, commonly used words and phrases, geographical location, and recently liked videos and images presented in a virtual gallery setting, with the ability to upload the exhibition as a photo gallery on Facebook. The campaign was designed to promote the 2nd generation Intel Core i5 processor.
http://www.intel.com/museumofme/r/index.htm
This website/campaign brings in user's facebook data such as the photos, videos, friends and displayed into the video.
And there is this video shows how is the website working:
http://www.youtube.com/watch?v=RUE1Aq3niz8
Another website is called the "Take This Lollipop"
http://www.takethislollipop.com/
A website launched with a blue lollipop (a razorblade inside) and the words, “I Dare You.” Its an interactive short film that brings in users' facebook data such as photos that the users were being tagged, users' facebook newsfeed and their profile picture. This interactive website is a film that bring awareness on privacy of Facebook and the dangerous of posting too much information on social media to the public.
This website is very interesting and unique as the concept for this campaign is "take this lollipop". It's actually inspired by a parents' warning to children to avoid taking candy from strangers and it has the slogan "I dare you" to attract users' attention when they first got to the page. And the main character/idea of this film is the "Facebook stalker".
The content of the website is the film where the only interaction is to ask users to connect the website to their Facebook in order to retrieve their information to start the content. The story of the film is basically fixed and the only things that will be changed is the data of the users (name, pictures, news feed). I think that this website successfully deliver the impact as scary and afraid to the audiences, maybe it is not effective to everyone, but to certain people, they might actually feel scared as they post too much personal information on social media. The overall mood and feel make the film looks real enough to let the audience to believe that it is real. Audiences are immersed into story as it looks real to them.
This website also shows that they were using negative things/information to educate people as they show the audiences the negative effect of it or something might happen to the audiences. Eventually, audiences will then remember this easily.
This inspired me to create similar content for my website that able to leave strong impact to them. But also I realised I was facing a problem which is, before users can actually see and experience it, they have to agree to connect with Facebook. But some of the users might don't want to sign in as they afraid of something might be happening or there can be a virus.
Another website is called the "Take This Lollipop"
http://www.takethislollipop.com/
This website is very interesting and unique as the concept for this campaign is "take this lollipop". It's actually inspired by a parents' warning to children to avoid taking candy from strangers and it has the slogan "I dare you" to attract users' attention when they first got to the page. And the main character/idea of this film is the "Facebook stalker".
The content of the website is the film where the only interaction is to ask users to connect the website to their Facebook in order to retrieve their information to start the content. The story of the film is basically fixed and the only things that will be changed is the data of the users (name, pictures, news feed). I think that this website successfully deliver the impact as scary and afraid to the audiences, maybe it is not effective to everyone, but to certain people, they might actually feel scared as they post too much personal information on social media. The overall mood and feel make the film looks real enough to let the audience to believe that it is real. Audiences are immersed into story as it looks real to them.
This website also shows that they were using negative things/information to educate people as they show the audiences the negative effect of it or something might happen to the audiences. Eventually, audiences will then remember this easily.
This inspired me to create similar content for my website that able to leave strong impact to them. But also I realised I was facing a problem which is, before users can actually see and experience it, they have to agree to connect with Facebook. But some of the users might don't want to sign in as they afraid of something might be happening or there can be a virus.
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