Intel Museum of Me
Intel‘s Museum of Me is an interactive campaign, launched in May 2011. Users to intel.com/museumofme are able to visualize their Facebook network, with Friend profile pictures, personal photographs, commonly used words and phrases, geographical location, and recently liked videos and images presented in a virtual gallery setting, with the ability to upload the exhibition as a photo gallery on Facebook. The campaign was designed to promote the 2nd generation Intel Core i5 processor.
http://www.intel.com/museumofme/r/index.htm
This website/campaign brings in user's facebook data such as the photos, videos, friends and displayed into the video.
And there is this video shows how is the website working:
http://www.youtube.com/watch?v=RUE1Aq3niz8
Another website is called the "Take This Lollipop"
http://www.takethislollipop.com/
A website launched with a blue lollipop (a razorblade inside) and the words, “I Dare You.” Its an interactive short film that brings in users' facebook data such as photos that the users were being tagged, users' facebook newsfeed and their profile picture. This interactive website is a film that bring awareness on privacy of Facebook and the dangerous of posting too much information on social media to the public.
This website is very interesting and unique as the concept for this campaign is "take this lollipop". It's actually inspired by a parents' warning to children to avoid taking candy from strangers and it has the slogan "I dare you" to attract users' attention when they first got to the page. And the main character/idea of this film is the "Facebook stalker".
The content of the website is the film where the only interaction is to ask users to connect the website to their Facebook in order to retrieve their information to start the content. The story of the film is basically fixed and the only things that will be changed is the data of the users (name, pictures, news feed). I think that this website successfully deliver the impact as scary and afraid to the audiences, maybe it is not effective to everyone, but to certain people, they might actually feel scared as they post too much personal information on social media. The overall mood and feel make the film looks real enough to let the audience to believe that it is real. Audiences are immersed into story as it looks real to them.
This website also shows that they were using negative things/information to educate people as they show the audiences the negative effect of it or something might happen to the audiences. Eventually, audiences will then remember this easily.
This inspired me to create similar content for my website that able to leave strong impact to them. But also I realised I was facing a problem which is, before users can actually see and experience it, they have to agree to connect with Facebook. But some of the users might don't want to sign in as they afraid of something might be happening or there can be a virus.
Another website is called the "Take This Lollipop"
http://www.takethislollipop.com/
This website is very interesting and unique as the concept for this campaign is "take this lollipop". It's actually inspired by a parents' warning to children to avoid taking candy from strangers and it has the slogan "I dare you" to attract users' attention when they first got to the page. And the main character/idea of this film is the "Facebook stalker".
The content of the website is the film where the only interaction is to ask users to connect the website to their Facebook in order to retrieve their information to start the content. The story of the film is basically fixed and the only things that will be changed is the data of the users (name, pictures, news feed). I think that this website successfully deliver the impact as scary and afraid to the audiences, maybe it is not effective to everyone, but to certain people, they might actually feel scared as they post too much personal information on social media. The overall mood and feel make the film looks real enough to let the audience to believe that it is real. Audiences are immersed into story as it looks real to them.
This website also shows that they were using negative things/information to educate people as they show the audiences the negative effect of it or something might happen to the audiences. Eventually, audiences will then remember this easily.
This inspired me to create similar content for my website that able to leave strong impact to them. But also I realised I was facing a problem which is, before users can actually see and experience it, they have to agree to connect with Facebook. But some of the users might don't want to sign in as they afraid of something might be happening or there can be a virus.
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