Lecturer's feedback on project 2
-Execution plan for informing the TA is boring on an idealised situation of TA and relationship to specialized content that is remote to the typical lifestyle of that age range.. Student need to check the character of her TA. And really brainstorm on thinking of innovative ways to engage them to take action and care.
She needs to understand popular media and make this experience more engaging to what they truly care about and then figure out how to tie her issue on meat consumption to this target market and ensure continued use. Or not, it would be just another beautifully presented website.
-lacking of demonstration of knowledge in how campaign works / call to action real impact works, and measurability.
My respond
1. According to the feedback, it seems that nothing is used to attract the target audience (young adults) to start using the website. They also might lost interest in continue surfing/navigating the website. Thus, my project aim will not be achieved as if they stop using the website and did not gain any information/knowledge on the matter. Therefore my solution will be exploring what young adults like to do when they are using the internet and also research on popular media that they are currently using or addicted now. By using these popular media/ extensions, target audience can be attracted more easily. Social media such as Facebook, Twitter can be very useful tool to help attract target audience as they expose to those media most of the time while on the internet. I was thinking to integrate these social media into my website. Another idea is to connect my website with Instagram as most of the young adults now are addicted to the trend which is photo taking, upload, and share it with their friends and family.
2. From the feedback, I realised that lecturer stressed a lot on this "call to action" as my project is about awareness campaign. I was trying to solve this problem by thinking to encourage users to reduce one meal of meat in one day (targeted to those who take more than one meal that consists of meat in one day). In my website, I will be introducing how meat consumption per day will affect environment and the seriousness of it.
3. I probably did not explain in detail of the user experience of my website on the whole interaction as well as the information that will be given to the audiences. My information/ fact has to be clear and straight forward so that it is easy to understand and audiences will be able to get the idea straight to the point with interesting interactions, graphics etc... Otherwise, audiences might feel bored while navigating the website.
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